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March 28, 2026

How To Turn LinkedIn Connections Into Real Property Deals

markharrison04@gmail.com Networking, Social Media FCA compliance, LinkedIn strategy, property finance leads 0

LinkedIn is the premier platform for professionals in the property finance sector. With over 30 million users in the UK, it offers a fertile ground for mortgage brokers, developers and lenders to connect. However, turning a connection into a closed deal requires a systematic approach. Below are the steps that guarantee a higher conversion rate from LinkedIn interaction to real‑world property deals.

Step 1: Optimise Your Profile For Credibility

Your profile is the first impression. Ensure it reflects:

Professional headshot with a navy‑blue backdrop.
Clear headline – e.g., “Bridging Finance Specialist – FCA‑Compliant Lead Generator”.
Featured section with compliance‑approved case studies and a link to a landing page.

Include a concise summary that mentions your expertise in property finance and your commitment to regulatory compliance.

Step 2: Targeted Connection Requests

Use LinkedIn’s advanced search to filter for:

Job titles: “Property Developer”, “Investment Manager”, “Mortgage Broker”.
Geography: specific UK regions you serve.
Industry: “Real Estate”, “Financial Services”.

When sending the connection request, personalise the note (maximum 300 characters) and mention a mutual interest – for example, a recent development project they posted about.

Step 3: Provide Value Before You Pitch

After a connection accepts, send a short thank‑you message and share a piece of valuable content:

Link to a compliance‑approved blog post on financing options.
Short video explaining a regulatory change that affects developers.
Invite to an upcoming PropEx networking event.

Never lead with a sales pitch. The goal is to establish trust and demonstrate expertise.

Step 4: Leverage LinkedIn Messaging Sequences

Set up a three‑step messaging sequence (using a CRM integration if needed):

Message 1 (Day 0): Thank‑you + value content.
Message 2 (Day 5): Ask a probing question about their current financing challenges.
Message 3 (Day 10): Offer a free, no‑obligation strategy call.

Each message must be reviewed for FCA compliance, especially the third message where you propose a financing discussion.

Step 5: Host a Virtual Coffee Session

When a prospect agrees to a call, schedule a 15‑minute virtual coffee. Use this time to:

Listen to their project timeline and funding needs.
Present a short, compliance‑checked summary of how your financing solutions align.
Agree on next steps – e.g., sending a formal proposal.

Document the conversation in your CRM for follow‑up.

Step 6: Follow‑Up With A Tailored, Compliant Proposal

After the call, send a personalised proposal that includes:

Approved product wording for interest rates and fees.
Standard FCA risk disclaimer.
Clear call to action – e.g., “Sign the term sheet to lock in rates”.

Ensure the document is reviewed by your compliance team before delivery.

Why PropEx’s Approach Works

Our Social Media Management service integrates these LinkedIn tactics into a seamless workflow:

Profile optimisation guided by branding guidelines (navy, white, gold).
Automated connection request scripts that have been pre‑approved.
Content creation that balances lead generation with FCA‑compliant language.
Monthly analytics showing connection growth, message response rates, and deals closed.

Success Snapshot

A mortgage broker partnered with PropEx and applied the above LinkedIn sequence. Within two months, they secured 12 new mortgage deals worth £3 million total, and their LinkedIn network grew by 150 connections per month.

Call To Action

Transform your LinkedIn network into a pipeline of real property finance deals. Book a free strategy call with PropEx to customise a LinkedIn outreach plan that meets your business goals and stays FCA‑compliant.

A sleek conference hall in London with navy and gold signage, a speaker on stage, and attendees networking with drinks, captured from a low angle showing the elegant décor.

March 28, 2026

Behind The Scenes Organising A Successful Property Networking Event In London

markharrison04@gmail.com Event Planning, Networking event logistics, London event, property networking 0

Hosting a property networking event in London demands meticulous planning, from venue selection to post‑event follow‑up. PropEx has refined a reproducible process that consistently delivers high‑quality connections and measurable ROI for attendees. Below is a step‑by‑step walk‑through of how we bring an event from concept to reality.

Phase 1: Defining Objectives And Audience

Every event starts with clear goals:

Generate 150 qualified leads for mortgage brokers.
Facilitate 30 face‑to‑face meetings between developers and bridging lenders.
Showcase at least two emerging fintech solutions for property finance.

We then create an audience persona matrix, segmenting invitees by role, company size and investment focus.

Phase 2: Venue Scouting And Branding

London offers a range of iconic venues – think historic banks, modern co‑working spaces and boutique hotels. Our criteria include:

Capacity for 150‑200 guests with breakout rooms.
High‑speed Wi‑Fi and AV capabilities.
Location near public transport (underground line within 5 minutes).

Once selected, we apply the PropEx colour scheme – dark navy, white and gold – to all signage, stage backdrops and digital assets.

Phase 3: Curating Speakers And Panels

We invite thought‑leaders who can speak to current challenges:

FCA regulator representative on compliance trends.
Senior partner from a leading UK bank on financing large‑scale developments.
Fintech founder on alternative lending platforms.

Each speaker receives a briefing pack with key messaging points, ensuring their talks align with event objectives and remain compliance‑safe.

Phase 4: Marketing The Event

Our promotion mix includes:

LinkedIn Sponsored Updates: Targeted ads to property professionals in the London area.
Email Campaigns: Personalised invitations sent to our database of 2,000+ contacts.
Social Media Countdown: Daily posts on Instagram and X featuring speaker spotlights and registration reminders.

All promotional copy is reviewed for FCA compliance before distribution.

Phase 5: On‑Site Experience

Event day logistics are managed by a dedicated on‑site coordinator:

Registration desk with QR code check‑in.
Welcome reception with gold‑accented cocktail bar.
Structured networking – timed “speed‑meeting” sessions where participants rotate every five minutes.
Live‑stream of keynote sessions for remote attendees.

We provide attendees with a printed agenda, a branded notebook and a QR code linking to post‑event resources.

Phase 6: Post‑Event Follow‑Up

Our responsibility doesn’t end when the last speaker leaves:

Send a thank‑you email with a link to presentation slides and a short survey.
Compile a list of qualified leads (with consent) and share it with sponsors.
Publish a blog recap highlighting key takeaways, speaker quotes and photo highlights.

We also analyse metrics such as attendance rate, number of meetings scheduled, and overall Net Promoter Score (NPS).

Why Choose PropEx For Your Event

Our expertise combines:

Industry knowledge across property development, finance and regulation.
Professional event production with a gold‑accented brand aesthetic.
Integrated compliance checks for all promotional material.
Comprehensive analytics and lead delivery.

Next Steps

Ready to host an impactful networking event in your target city? Register for our next UK Property Networking Event or book a free strategy call to discuss a custom event plan.

A professional meeting room with a navy and gold color palette, a laptop open to a social media dashboard, and a calendar marked with a highlighted "Free Strategy Call" appointment.

March 28, 2026

Free Social Media Strategy Call What To Expect And How To Prepare

markharrison04@gmail.com Lead Generation, Social Media free strategy call, social media audit 0

Many financial services firms hesitate to invest in social media because they fear regulatory pitfalls or uncertain ROI. PropEx offers a complimentary strategy call that removes the guesswork. Below we outline exactly what you can expect during the call and how to prepare to maximise its value.

What The Call Covers

Our 45‑minute session is structured around three pillars:

Current Situation Review: We ask about your existing channels, content cadence, target audience and any compliance concerns.
Opportunity Mapping: Using industry benchmarks, we identify high‑potential platforms, content types and advertising opportunities.
Actionable Roadmap: You leave with a prioritised list of next steps – from quick‑wins to longer‑term initiatives – all compliant with FCA regulations.

We also allocate time for any specific questions you have about lead generation, paid advertising or event promotion.

How To Prepare

To get the most out of the call, gather the following beforehand:

Analytics Snapshot: Recent performance data from LinkedIn, Facebook, Instagram or X (impressions, engagement, leads).
Compliance Documentation: Any internal guidelines you follow for financial promotions.
Business Goals: Clear objectives such as “increase qualified mortgage leads by 30% in six months”.
Key Questions: Write down 3‑5 pressing questions (e.g., “How do I run a compliant LinkedIn ad?”).

Having these items ready ensures a focused, productive conversation.

Why This Call Is Different

Most free consultations are generic. Ours is tailored specifically to the financial services sector:

FCA Expertise: Our strategist is trained in financial promotion compliance.
Data‑Driven Insights: We benchmark against UK‑wide social media performance for finance firms.
Immediate Value: You receive a one‑page summary of recommended actions within 24 hours of the call.

Sample Outcomes From Recent Calls

Clients who completed the free strategy call reported:

Implementation of a compliance‑checked content calendar that reduced lead‑generation cost by 22%.
Launch of a LinkedIn Sponsored Content campaign that delivered 45 qualified leads in the first month.
Improved internal confidence around social media publishing, leading to a 30% increase in posting frequency.

Book Your Call Today

Slots are limited to ensure each business receives dedicated attention. Click here to schedule your free social media strategy call. Simply choose a time that works for you, and we’ll handle the rest.

What Happens After the Call?

If you decide to move forward, we can seamlessly transition into a full‑service Social Media Management partnership, which includes:

Ongoing content creation with built‑in FCA compliance checks.
Monthly performance reporting and ROI tracking.
Access to our network of property finance event invitations.

Even if you keep your social media in‑house, the roadmap we provide will give you a clear direction for compliant growth.

Final Thought

Social media is no longer optional for property finance businesses – it’s a competitive necessity. Let PropEx show you how to harness its power safely and effectively.

September 26, 2016

NewLaw firm claims new heights with cloud platform

markharrison04@gmail.com News 0

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September 22, 2016

Google UK legal chief exits for tech start-up

markharrison04@gmail.com News 0

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September 20, 2016

Australia law firm bosses say Brexit will benefit their businesses

markharrison04@gmail.com News 0

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