FCA compliance

A visually appealing calendar layout on a desk, with navy blue and gold icons representing LinkedIn, Instagram, and Twitter, and a checklist clipboard labeled FCA compliance.

March 28, 2026

A Step By Step Guide To Creating A Compliant Social Media Calendar For Fintech Firms

Fintech Compliance, Social Media FCA compliance, fintech marketing 0

Fintech firms operate in a fast‑moving space where timely communication can differentiate a product. However, the FCA’s financial promotion regulations demand meticulous compliance before any content goes public. This guide walks you through a repeatable process to create a compliant social media calendar that supports growth without risk.

Step 1: Define Your Audience Segments

Segment your audience into:

Retail consumers – individuals seeking personal finance solutions.
Professional investors – firms or high‑net‑worth individuals.
Business clients – SMEs needing payment solutions.

Each segment may have different compliance requirements. Document the segment in a simple spreadsheet.

Step 2: Gather Approved Product Wording

Work with your compliance team to obtain the exact wording that can be used when describing each product. This includes:

Interest rate range (e.g., “0.99%‑1.49% APR”).
Fee structure descriptions.
Risk statements – mandatory FCA disclaimer text.

Store these sentences in a shared “Copy Library” for quick reference.

Step 3: Build The Content Pillars

Identify three to five pillars that align with business goals and comply with regulations. Examples for a fintech payments platform:

Educational – explaining how open banking works.
Product Updates – announcing new API features (no pricing).
Customer Success – case studies with anonymised data.
Thought Leadership – commentary on regulatory changes.

Step 4: Draft The Monthly Calendar

Using a tool like Google Calendar or Asana, map out each post:

Date	Channel	Pillar	Copy Draft
01‑Oct	LinkedIn	Educational	“What is open banking?” + brief explainer.
05‑Oct	Twitter (X)	Product Update	“Our API now supports real‑time settlements – learn more on our site.”
12‑Oct	Instagram	Customer Success	“See how a retailer reduced checkout time by 30% using our SDK (image only).”

Each row should include a placeholder for the compliance review flag.

Step 5: Compliance Review Checklist

Before any post moves to scheduling, the compliance officer must verify:

Approved product wording is used.
Risk disclaimer is present where required.
No unauthorised claims (e.g., “best rates in the market”).
Visuals do not contain prohibited symbols or pricing.

Mark the post as “Compliant” in the calendar once approved.

Step 6: Schedule And Automate

Upload the approved copy and approved creative assets into a scheduling platform (e.g., Buffer, Hootsuite). Set the post to go live at optimal times for each platform, as determined by your audience insights.

Step 7: Monitor, Report And Iterate

After publishing, track key metrics:

Engagement rate (likes, comments, shares).
Lead form submissions.
Compliance incidents (none should be recorded).

Use the data to refine future content pillars and improve your compliance checklist.

Why PropEx Is Your Ideal Partner

PropEx’s Social Media Management service embeds this exact workflow into a customised dashboard for each client. Our offering includes:

Copy library creation with legal sign‑off.
Dedicated compliance reviewer for every piece of content.
Monthly performance reporting with ROI analysis.

By handling the compliance heavy lifting, we let your fintech team focus on product innovation.

Next Steps

Take the first step toward a compliant, high‑impact social media presence. Book a free social media strategy call and let PropEx design a calendar that drives growth while keeping you on the right side of the FCA.

March 28, 2026

How To Turn LinkedIn Connections Into Real Property Deals

markharrison04@gmail.com Networking, Social Media FCA compliance, LinkedIn strategy, property finance leads 0

LinkedIn is the premier platform for professionals in the property finance sector. With over 30 million users in the UK, it offers a fertile ground for mortgage brokers, developers and lenders to connect. However, turning a connection into a closed deal requires a systematic approach. Below are the steps that guarantee a higher conversion rate from LinkedIn interaction to real‑world property deals.

Step 1: Optimise Your Profile For Credibility

Your profile is the first impression. Ensure it reflects:

Professional headshot with a navy‑blue backdrop.
Clear headline – e.g., “Bridging Finance Specialist – FCA‑Compliant Lead Generator”.
Featured section with compliance‑approved case studies and a link to a landing page.

Include a concise summary that mentions your expertise in property finance and your commitment to regulatory compliance.

Step 2: Targeted Connection Requests

Use LinkedIn’s advanced search to filter for:

Job titles: “Property Developer”, “Investment Manager”, “Mortgage Broker”.
Geography: specific UK regions you serve.
Industry: “Real Estate”, “Financial Services”.

When sending the connection request, personalise the note (maximum 300 characters) and mention a mutual interest – for example, a recent development project they posted about.

Step 3: Provide Value Before You Pitch

After a connection accepts, send a short thank‑you message and share a piece of valuable content:

Link to a compliance‑approved blog post on financing options.
Short video explaining a regulatory change that affects developers.
Invite to an upcoming PropEx networking event.

Never lead with a sales pitch. The goal is to establish trust and demonstrate expertise.

Step 4: Leverage LinkedIn Messaging Sequences

Set up a three‑step messaging sequence (using a CRM integration if needed):

Message 1 (Day 0): Thank‑you + value content.
Message 2 (Day 5): Ask a probing question about their current financing challenges.
Message 3 (Day 10): Offer a free, no‑obligation strategy call.

Each message must be reviewed for FCA compliance, especially the third message where you propose a financing discussion.

Step 5: Host a Virtual Coffee Session

When a prospect agrees to a call, schedule a 15‑minute virtual coffee. Use this time to:

Listen to their project timeline and funding needs.
Present a short, compliance‑checked summary of how your financing solutions align.
Agree on next steps – e.g., sending a formal proposal.

Document the conversation in your CRM for follow‑up.

Step 6: Follow‑Up With A Tailored, Compliant Proposal

After the call, send a personalised proposal that includes:

Approved product wording for interest rates and fees.
Standard FCA risk disclaimer.
Clear call to action – e.g., “Sign the term sheet to lock in rates”.

Ensure the document is reviewed by your compliance team before delivery.

Why PropEx’s Approach Works

Our Social Media Management service integrates these LinkedIn tactics into a seamless workflow:

Profile optimisation guided by branding guidelines (navy, white, gold).
Automated connection request scripts that have been pre‑approved.
Content creation that balances lead generation with FCA‑compliant language.
Monthly analytics showing connection growth, message response rates, and deals closed.

Success Snapshot

A mortgage broker partnered with PropEx and applied the above LinkedIn sequence. Within two months, they secured 12 new mortgage deals worth £3 million total, and their LinkedIn network grew by 150 connections per month.

Call To Action

Transform your LinkedIn network into a pipeline of real property finance deals. Book a free strategy call with PropEx to customise a LinkedIn outreach plan that meets your business goals and stays FCA‑compliant.

A smartphone screen showing an Instagram post with a gold‑bordered property image, caption overlay with a risk disclaimer, and a navy‑blue background.

March 28, 2026

Compliance Checklist For Posting Property Finance Content On Instagram

Compliance, Social Media FCA compliance, Instagram checklist, property finance marketing 0

Instagram is a visual powerhouse that property finance firms are increasingly using to showcase projects, share success stories and attract younger investors. However, the platform’s image‑first format can make it easy to overlook vital compliance requirements. Use this checklist before you press “Share”.

1. Verify Approved Product Wording

Confirm that any mention of rates, fees or loan terms matches the language approved by your compliance team. Example approved phrasing: “Our bridging loan offers rates from 0.99% to 1.49% APR, subject to eligibility criteria.”

2. Include Mandatory Risk Disclaimer

Every post that references a financial product must carry a risk statement. On Instagram, place the disclaimer in the caption:

“Investing in property finance carries risk. Past performance is not indicative of future results. Please read our full terms and conditions before proceeding.”

3. Ensure Visuals Are Non‑Misleading

Do not use images that imply guaranteed returns or that display exact monetary figures unless they are accompanied by a disclaimer. Use gold‑accented graphics that clearly label any figures as “illustrative”.

4. Provide a Link To A FCA‑Compliant Landing Page

Instagram allows only one clickable link (in the bio). Use a URL shortener that points to a landing page containing the full product disclosure, risk statements and contact form. In the caption, direct users: “Tap the link in our bio for full details.”

5. Tag Appropriately And Avoid Mis‑representation

Do not tag competitors or use hashtags that could be interpreted as comparative advertising (e.g., #bestmortgage). Stick to neutral tags such as #propertyfinance, #bridgingloans, #investornetwork.

6. Review Before Publishing

The final compliance step:

Copy the caption into the compliance review spreadsheet.
Attach the image file for visual inspection.
Obtain the compliance officer’s sign‑off (digital signature).
Only after approval, schedule the post using PropEx’s social media scheduler.

7. Keep Records Of All Posts

Maintain a log of every Instagram post, including the date, caption, image file name and compliance approval reference. This archive is essential for any future regulatory audit.

Sample Checklist Table

Item	Checked?
Approved product wording used	☐
Risk disclaimer included in caption	☐
Image does not imply guaranteed returns	☐
Link points to compliant landing page	☐
Hashtags are neutral and non‑comparative	☐
Compliance officer sign‑off logged	☐

How PropEx Supports Instagram Compliance

Our Social Media Management service provides:

Custom graphic templates in navy, white and gold that automatically include “illustrative” tags.
A built‑in compliance workflow that routes captions through a dedicated reviewer before scheduling.
Monthly analytics showing post performance and any compliance incidents (ideally none).

Real‑World Impact

A bridging lender that adopted this checklist saw a 45% increase in qualified leads from Instagram within six weeks, while maintaining a flawless compliance record.

Ready To Get Started?

Implement the checklist today and watch your Instagram presence grow responsibly. Need help creating compliant content? Book a free social media strategy call with PropEx.

A split screen image showing a social media dashboard on the left and a copy of FCA regulation handbook on the right, with a golden checkmark overlay indicating compliance.

March 28, 2026

How to Keep Your Financial Services Social Media Compliant With FCA Rules

Compliance, Social Media FCA compliance, financial promotion, social media strategy 0

Social media is a powerful lead‑generation channel for mortgage brokers, bridging lenders, and fintech companies. Yet the Financial Conduct Authority (FCA) imposes strict rules on how financial promotions can be communicated online. Ignoring these rules can lead to fines, reputational damage, and even loss of licence. Below we break down the essential compliance steps every financial services marketer should embed into their social media workflow.

Understand What the FCA Defines as a Financial Promotion

The FCA treats any communication that encourages a consumer to buy or consider a specific financial product as a financial promotion. This includes:

Posts that highlight a mortgage rate or bridging loan fee.
Stories that showcase a case study with specific returns.
Videos that compare one lender’s product against another.

Even indirect language – such as “Unlock your dream home today” – can be interpreted as a promotion if it is tied to a specific product.

Build a Compliance‑First Content Strategy

Before you draft a single caption, adopt a compliance‑first mindset:

Define the target audience. FCA rules differ for retail customers versus professional investors. Clarify who you are speaking to.
Identify the approved product description. Every piece of content must reference the product wording approved by your compliance team.
Set a clear risk disclaimer. Use standard FCA‑approved risk statements whenever you discuss potential returns.

These three pillars become the blueprint for every creative asset you produce.

Draft, Review, Approve – The Three‑Step Workflow

PropEx’s Social Media Management service implements a rigorous three‑step workflow for compliance‑checked content:

Draft: Content creators write copy, source images and design graphics.
Review: A dedicated compliance officer checks the draft against FCA guidelines, flags any non‑compliant language, and suggests alternatives.
Approve: Once the compliance officer signs off, the post moves to the scheduling queue.

This process eliminates guess‑work and gives you confidence that every post is risk‑free.

Key Compliance Elements to Look For

When reviewing a post, ensure these elements are present:

Accurate product details: Interest rates, fees, loan‑to‑value ratios must be up‑to‑date.
Balanced risk information: Highlight both benefits and potential downsides.
Clear calls to action: Direct users to a compliant landing page where full product information is displayed.
Authorised signatory: Include the name of the authorised person if required by your regulator.

Common Pitfalls and How to Avoid Them

Even experienced marketers slip into non‑compliant language. Below are the most frequent mistakes and quick fixes:

Oversimplifying Complex Products

Risky phrasing like “No fees ever” can mislead. Replace with “Subject to fees as set out in the product brochure”.

Using Promotional Superlatives

Words such as “best”, “cheapest” or “guaranteed” are considered promotional. Opt for factual statements like “competitive rates compared with market averages”.

Neglecting Visual Disclosures

Graphics that show a loan amount without a disclaimer can be non‑compliant. Add a small text overlay stating “Subject to eligibility and underwriting criteria”.

Tools to Streamline Compliance

Technology can automate many compliance steps:

Compliance checklists: Use a shared Google Sheet with mandatory fields.
Automated wording libraries: Store pre‑approved phrases for quick insertion.
Scheduling platforms with approvals: Tools like Hootsuite Enterprise let you set an approval workflow before any post goes live.

PropEx integrates these tools into a single dashboard, so you never lose track of a compliance step.

Measuring Success Without Compromising Rules

Compliance does not have to stifle performance. Track key metrics such as:

Engagement rate (likes, comments, shares)
Lead conversion cost per acquisition
Click‑through to compliant landing pages

Regular monthly reporting, a core part of PropEx’s service, shows you exactly how compliant content drives business results.

Take the Next Step

Ready to protect your brand while generating high‑quality leads? Book a free social media strategy call with PropEx today. Our FCA‑savvy team will map out a compliant content calendar tailored to your finance niche.